Growth shouldn’t be luck.

My name is Martin, I turn early traction into a repeatable process for predictable growth.

Startups I’ve worked with

[STARTUP NAME]

Revenue isn’t the problem. The absence of a process is.

Every stage looks different from the outside. From the inside, it’s the same gap, in your company or in your portfolio: nobody can tell you why the next ten customers will actually close.

I have been the founder with a few customers from my own network and an investor asking why the next ten would follow. At RISE Technologies we grew to 50+ enterprise customers, including Liebherr, Lanxess and RWE. What got us there was not one good quarter, but a process we could repeat: structured pilots, an honest evaluation, then rollout or a sharper ICP. Most teams get traction before they understand it. That is the gap I work on.

IDEA STAGE

„Why don’t we get more customers?“

That’s not a GTM strategy — it’s a lucky network. It breaks the moment you need pipeline you didn’t already have.

In the numbers: a pipeline built on introductions, and no way to plan beyond the next one.

PRE-SEED TO SEED

„My investors want steady growth. I’m closing one customer every three months.“

First customers exist, but there’s no repeatable sales process, no clear ICP, and commercial roles are filled by whoever was around.

In the numbers: open deals without a next step, and a forecast nobody trusts.

LATE SEED / PRE-SERIES A

„The business case is wasted, and the round depends on traction we don’t have.“

Highest stakes, shortest window. This is where I help most.

In the numbers: a funnel without clear conversion logic, right when a round depends on it.

Here’s how I close that gap.

GTM Review, sparring or fractional work. Pick the format that fits your stage, or your portfolio company’s.

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