I’m Martin – founder, entrepreneur, and GTM strategist with a passion for technology, innovation, and helping startups succeed. For over 15 years, I’ve operated at the intersection of digitization and industrial transformation, launching and scaling ventures in B2B and Industrial Tech. I’ve taken multiple products from concept to launch, built high-performing teams, and raised funding. What drives me is turning complex challenges into structured, actionable solutions.
For founders, scaling a startup is a juggling act. Between fundraising, product development, hiring, and keeping the team aligned, building a repeatable go-to-market and sales engine often takes a backseat—even though it’s critical for growth. Turning early traction into scalable revenue requires focus, structure, and expertise, and without it, even the most promising product can struggle to reach customers and achieve market success.
I specialize in helping founders go-to-market faster and more effectively. As a fractional co-founder, I work alongside early-stage teams to turn ideas into market-ready products, define clear GTM strategies, and accelerate customer acquisition and growth.
Having been in the trenches myself, I understand the emotional and day-to-day challenges founders face—from tough decisions to constant pressure. I work alongside them to bring clarity, structure, and practical support, so they can focus on growth without losing momentum.
Outside of work, I’m a husband, father, and avid table tennis player and coach. As a youth coach in high-performance sports, I bring the same energy and focus on achieving the best possible results as I do to helping startups grow.
