Built, not just advised.
Founder, operator and advisor roles in industrial and deep-tech startups. Two of them in detail: what was broken, what I changed, and what came out of it.
CO-FOUNDER
enbreeze
Cleantech / small-scale wind. Multiple rounds with private investors and family offices.
FOUNDER & CEO
RISE Technologies
B2B SaaS for industry. Multiple equity rounds, 50+ enterprise customers incl. Liebherr, Lanxess, RWE.
The problem: plenty of interest, few closed deals.
What changed it: targeted pilot projects with clear success criteria, a structured evaluation, then rollout or a sharper ICP. The pitch moved from saving costs to enabling a new business model.
ADVISOR
Voliro
Industrial drones, Switzerland. GTM and fundraising sparring through Series A.
GTM LEAD, DACH
Sybilion
Industrial AI. Built the DACH go-to-market alongside an active raise.
GTM / SALES ADVISOR
B2B software company, name on request
Built the revenue org and sales process for a company moving off founder-led sales.
What changed: a much sharper ICP, a sales journey with product and value communication far earlier, and clear exit criteria for every sales stage.
Result: higher conversion and a shorter sales cycle.